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COLLective

Many listeners in the Korean hip-hop and R&B scence want to discover fresh, new artists. However, the process of finding hidden gems is exhausting; each song is 3-4 minutes long, and listening to them 1 by 1 takes hours.

To solve this problem, I teamed up with a friend to develop a music platform, which connects music enthusiasts with underground musicians. Based on our user & artist interviews, as well as our research of the music scene, I concepted some early designs for the application.